Web Design Services in Chicago
We build refreshingly unique, optimized, and effective websites to embody the true spirit of a brand through professional web design services. Launch your brand with us, and boost conversion rates through striking graphics, stellar design elements, and stunning images; all served on a platter, that is your very own website!
Top-Notch Web Design Services to Make Waves
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Turn Your Website into a Lead Magnet Through Our Web Design Services
If done right, your website can actually double up as a lead magnet for your business, on top of being your identity. It is in fact a digital asset that you must invest in, so as to maximize the potential of your actual website. With DM360, you will receive a holistic array of web design services starting from layout designing to SEO optimization. With each service, you get to add value to your most crucial asset and amplify its reach.
- Logo Design
Needless to say, your logo is the crux of your brand identity. It helps instill the image of your brand in the minds of your visitors, without having to say a word, and it lays the foundation for the rest of your branding elements. At DM360, you will receive a customized finely tailored logo that not only conveys your brand image perfectly but also boosts trust. We also offer logo redesign services to enhance your effectiveness. Contact us to get a free quote.
- SEO-Optimized Web Pages
Apart from creating visually attractive website designs, we also optimize them for search engines. As part of our offline SEO services, our team works on the technical aspects of the website so that it becomes more relevant and suitable for crawlers on the web and to be indexed without any issues. This gives it a higher chance of being ranked on SERPs. We take care of different elements such as appropriate link building, compliance with W3C standards, simplification of navigation elements, and many more.
- E-commerce Functionality
For brands that require e-commerce integrations, we offer convenient functionalities to enable smooth, easy, and hassle-free online shopping for customers. Our team optimizes the product pages, simplifies navigation, and provides secure payment integrations to make sure that your customers enjoy a fulfilling shopping experience. We also optimize the images and their alt tags to make the pages accessible to search engines. This allows us to offer both optimized as well as attractive e-commerce websites.
- ADA Compliant Website Design
- Conversion Optimized Elements
Making your website visitors convert and become paying customers is definitely not an easy task. But our web design services can do a significant part of the job. We incorporate conversion optimization techniques in web design to lead visiting customers right through to the end of the purchase journey. We use reliable technologies and metric gauges to optimize the site speed, place appropriate CTAs wherever needed, perform A/B testing, and more to make sure the site leaves no blank spaces.
- Web Page Content
With more than a decade of experience in web design services, we know that an effective website not only has a great design but also great content. We provide expert-written SEO-optimized copy as well, for your stunning website. We have content specialists and copywriters who strategize content according to the needs of your industry. Our writers then craft attention-grabbing content that will further influence your visitors and induce a favorable call to action from them.
- Video Incorporations
It is a known fact that video content is THE most effective of all types of content when it comes to marketing. Placing an introductory video on your website makes a world of difference in terms of customer retention and conversion. This is why we offer high-quality video content to grab customer attention, convey your brand offerings and induce them to explore your website. Our creative team of writers, directors, and cinematographers are experts in their craft.
The Key Elements of a Great Design
At the heart of an amazing website is a purpose-driven strategy that incorporates the optimization of design elements, content, and technicalities. We at DM360 believe in offering a solid design strategy to our clients, as opposed to a mere external design, as we know that a website’s true potential can be realized only with due support from its complimentary attributes. This is why our custom web design services are always systematic and mindful of five key elements.
Visual Aesthetics
Vision, being the most powerful of all human senses, must be addressed first and foremost in web design. It contributes significantly to form a great first impression and perhaps serves as a deciding factor for first-time visitors on whether or not to continue exploring. The DM360 creative team makes sure to give website layout designing its due time. We form a content strategy based on the design we create.
Powerful Optimized Content
Once we’ve managed to grab a user’s attention through a visually appealing design, it’s time to focus on the content. An interested visitor can be easily off-put by boring or irrelevant content, which is why we concentrate on crafting powerful attention-grabbing content. We follow proven effective psychological strategies to write copy that induces emotion and ultimately action, from the visitor. At the same time, we make sure to follow guidelines and best practices to make the content perfectly optimized for search engines so that it shows up exactly where customers are looking for it.
Ease of Navigation
Research suggests that a user is not likely to ever return to a website if they go through a bad or unsatisfactory experience online. This necessitates designers to make websites as friendly and easy to use as possible with zero confusion and clear-cut navigations. Our team pays great attention to every functional element on the website to make sure it is simple and easy to navigate through.
Mobile Responsiveness
We all know almost 95% of the people in the world own a smartphone. And research says that a vast majority of online searches are done on a smartphone. Clearly, your website needs to function effectively on a smartphone. Many companies make the mistake of ignoring the responsiveness capabilities of a website. This can actually cause more damage than you think. As mentioned earlier, a visitor will leave within 10 seconds of opening a website if it doesn’t give them a good experience. Mobile responsiveness is hence one of the primary capabilities we focus on when we offer our web design services.
Conversion Optimization
One of the first steps in our web design process is developing a strategy on how to maximize the effectiveness of the website. And a big part of this strategy involves clearly defining the objectives and CTAs to be placed, the pages they will be placed on, etc. According to the type of company and the strategy we develop, we decide what the CTAs would be. For e.g. whether it is to sign up for a newsletter or make a phone call, etc. We then place these CTAs and other engagement functionalities at specific places throughout the website in a way that it naturally leads visitors to oblige and take the next step.
Why You Need Custom Website Design Services
A brand’s website primarily acts as its foundation, paving the way for other branding elements to follow, including the color palettes, the fonts, the brand voice, the topics of conversation, and many more. It also serves as the first impression of your services and the customer experience you will offer through your brand.
Needless to say, a website and the experience you share through your website should be given due thought and importance.
Apart from that, here are a few more reasons why you absolutely need custom web design services done by a professional.
- A website helps strengthen your brand image with solid design elements, fonts, and tone of voice. A consistent set of visual elements helps amplify the brand image and makes people remember your brand. For this, you need experts in web design and graphics.
- Having a website helps establish industry authority. It can act as a portal through which you share your invaluable expertise in the industry and the products or services you provide. This in turn helps earn more trust and credibility, ultimately leading to more sales.
- A website helps provide a sample of the kind of customer/client experience a visitor can receive on partnering with your brand. The more positive and engaging an experience a user has, the more likely they are to come back for more. Only a dedicated web design company like DM360 can provide an enriching experience through aesthetics and functionalities.
- A great website is always an evolving one and professionals allow room for that. It grows and changes with the brand and truly reflects the brand’s offering. In this sense, a website helps lay the foundation for long-term profitability. A winning website once invested in, will multiply the ROI over the years.
- Custom web design services are always focused on fine-tuning solutions to fit individual business needs and requirements. This helps you discover and focus on techniques that work for you, eliminating guesswork and hopeful chances.
We don’t believe in offering ready-made solutions that would perhaps do the job. We like going the extra mile to provide the best design for your brand; one that you can make the most of. - A customized website design helps you eliminate any unnecessary or extra expenses that you may otherwise have to incur when you adopt a readymade solution. Many aspects of a template design may not suit your company’s business model, and this not only reduces the value for money you receive but also may need extra work to further fit the website to what you offer.
In every way, investing in a custom web design company brings you more gains than you can contemplate for the near future. Templates and off-the-shelf websites can completely deceive your purpose and ultimately require more investment of time and money.
Talk to our design experts today to plan your brand identity!
Our Web Design Process
At DM360 we adopt a systematic, disciplined, and transparent development process where we keep you in the mix at all times. Once we onboard you as a client, you will be assigned a dedicated project manager, who will be your primary point of contact for any questions or needs you may have.
After the initial discussion, your project will be assigned to a team of creatives comprising a graphic designer, an engineer, a content and copywriter, a technical SEO specialist, and a whole set of technical resources to design your website.
Next, we follow the below steps until the completion of your project.
- As a first step, the assigned team will get together to study your brand, your products and services, your brand voice, goals, mission, vision, and everything else in between. This allows us to gather a base for further strategizing.
- Once the analysis is complete, our team starts brainstorming ideas and concepts to define your offerings through logos, design elements, and the like. Thoughts will be volleyed and ultimately finalized before production starts.
- Once we get your approval on the decided ideas and concepts, our design team gets to work. They develop the proposed design, including the logo, navigation options, etc.
- Now it is time to implement the design and make it ready for the public. At this stage, the engineering team takes over and builds the website from scratch.
- On completion, the rest of the creative team works together to write and publish SEO-optimized content, to optimize the website technically, to secure the website with encryption and other such aspects.
- On approval, your website will be tested for QA and finally launched on a full scale.
While we follow the above steps for all typical web design projects, a few changes will be incorporated along the way depending on the complimentary services chosen by the company.
In addition, we also offer website audits, website redesign services, and standalone web design services for clients looking for custom solutions within a budget.
Why Choose DM360 as Your Trusted Web Design Agency
For starters, DM360 is one of the few custom web design companies in the market with an extensive stack of resources. From the latest web design technologies to the knowledge and hands-on experience levels of our professionals to the design bandwidth we have developed over the years, we have everything you will ever need to design and build a fully optimized website that perfectly represents your brand. This easily makes us one of the best website design company in Chicago in the market with respect to technical prowess.
Apart from that, here are more amazing reasons why we are your safest bet.
- Full-service Web Design Services
With DM360 you will receive a custom, fully optimized, mobile responsive, and most importantly attractive web design that will effectively grab visitors’ attention, and convert them into paying customers. With our comprehensive team’s expertise, we also offer advanced complimentary services like powerful SEO optimized copy, technical SEO including website encryption, and more.
- End-user Focused Designs
Our projects are planned and executed with an unwavering focus on the ultimate end users. At the planning stage, we analyze and study the target audience to determine their needs and other behavioral attributes so that we can incorporate design elements and functionalities that appeal to them. This improves engagement rates and conversion rates significantly.
- 12+ Years of Experience
- Transparent Processes
DM360 follows a fully transparent process in custom web design services where we like to keep you updated with the progress of the project at all times. We plan our steps and offer you a dashboard where you can see exactly where your project is, without being worried about the delivery. We also run the design updates by you at every stage, so that you can ensure utmost adherence to requirements.
Apart from these, you also get a dedicated project manager with whom you can communicate any and all of your project-related concerns. You will never be in the dark about the development of your website. This kind of transparent line of work has made DM360 one of the best design companies and a client favorite in the country. If you are about to launch your company or looking to start an effective online presence for your brand, or even just revamping your existing website, you are at the right place.
Give us a call today! Let’s boost your metrics!
