PPC Marketing Services in Chicago
Maximize the impact of your business and generate high-quality leads with top-tier PPC services. DM360 is a breakthrough PPC service specialist delivering cost-effective advertising solutions that actually work!
PPC Services to Catalyse Growth
Statistics suggest that as much as 50% of visitors arriving on a website from clicking on paid ads are more likely to make a purchase than those coming from an organic link click.
This means, paid ads are more targeted, fine-tuned, and guaranteed to appeal to your target audience. In effect, it has a drastically higher chance of generating sales as compared to organic links. DM360 helps you nail that 50% for your business! We are here to streamline your business reach and help you drive more sales than ever with cost-effective PPC services.
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What Is PPC And Why Do I Need It?
PPC, which stands for Pay Per Click is a paid advertising tool, commonly used by companies world-over, to increase brand awareness, boost traction from target audiences, and improve the chances for conversions. With this tool, the advertiser will be charged a certain amount each time a person clicks on the ad posted by them, as is evident from the name. It is undoubtedly one of the most effective tools to advertise your products or services, especially new launches, and enhance your brand’s reach.
A PPC ad can be strategically placed in a number of channels or platforms. As opposed to the common notion that PPC ads are only run on Google search results, they can be placed on most other social media websites such as Facebook, Instagram, Pinterest, LinkedIn, and more. The idea is to place them on a channel that is most effective; one that your target audience is mostly on.
Now here’s why you need PPC services.
- Noticeably Improved Brand Visibility
A major, far-reaching benefit of running PPC ads for your company is noticeably improved brand visibility. With our PPC services, your products and services will show up in all the places where your target audience is likely to be, thereby improving your chances of conversions. This way, PPC boosts brand awareness and gets the name out, which is crucial for an effective online presence, especially for small businesses and startups. And since the tool targets a finely narrowed range of prospects, it generates more high-quality leads and customers who have a higher chance of making a purchase.
- Quick Results
Unlike many other marketing tools, pay-per-click services yield quick and tangible results. In effect, they help make subsequent business decisions quickly as well. Once your PPC strategy is finalized, and the campaign is set and launched, you can see results in 24 hours. You will be able to see how the ad is performing including the shortcomings or changes needed. With these insights, you will be able to further fine-tune your PPC campaign and generate better results in a matter of weeks or months. In order to generate the best results for your brand, it may take a short while.
- Fine Targeting
With effective PPC services, you will be directly addressing the needs and wants of the exact buyer persona you’ve created for your brand. In other words, PPC ads are meant to appeal to a finely narrowed group of audience that is almost guaranteed to make a purchase now or in the future. In most cases, ads also take into consideration the chances of purchase. Either way, you get a group of prospects who definitely need what you sell. Some other ways in which you can segment your audience include gender, age group, income, and more such demographics.
- Invaluable Insights
A by-product of running thoughtfully planned pay-per-click advertising campaigns is a ton of invaluable insights about your target market. Since PPC ads allow a high level of customization, the effectiveness of which can be gauged through quick results as well, you get a chance to further experiment, modify and optimize your campaign. By doing this, you get to study your target market, their behavioral specialties, and other details that you can use for the growth of your business in the long run. Having a strong grip over your target market allows you to make personal connections with them, which is the key to success.
Our PPC Services Reach The Nooks And Crannies
Insights Powered Strategizing
Besides having a knowledgeable, professionally qualified, and experienced team of PPC specialists, we also have a strategizing system in place that helps draw out perfectly optimized PPC strategies for your brand, guaranteed to garner 10-15% better results. Our unique strategizing system uses thorough and in-depth analysis of the target market, artificial intelligence technologies, science-backed planning, and reliable forecasting methodologies to generate winning PPC strategies, designed to work a cut above the rest. Apart from generating top-level results, these strategies also help extract useful information for future growth and success, such as competitor activity. And these insights can be further applied to PPC campaigns to fine-tune the evolving target market and stay relevant at all times.Our services of PPC advertising in Chicago are hence more thoughtfully designed and tailored to your unique business requirements than others. This ensures the most effective strategies, the best results, and the best resources for long-term growth.
DM360’s Specialized PPC Services
DM360 offers a wide range of specialized PPC services to boost your brand’s reach and increase conversions. Each of our services involves carefully planned strategies and supporting implementations to set, launch and monitor PPC campaigns across different channels. We also offer pay-per-click advertising for Google SERPs, social media channels including FB, Instagram and YouTube, Bing, and other popular SERPs, Amazon, and more. In addition to PPC management, we also offer complimentary services to ensure the best results, such as landing page optimization.
- PPC Management
Our PPC management services are meant to seamlessly drive immediate and consistent traffic to your website while the campaign is live. We have an organized and systematic way of handling the various aspects of a PPC campaign, eliminating you from the stress and hassles of management.
We take care of everything starting from keyword research to campaign launch to monitoring to testing, so that you can concentrate on improving your core competencies, and not worry about your reach or your conversions.
- Keyword Research
Pay-per-click advertising involves using market-specific keywords to target an exact match of the audience for the products and services you sell. This requires accurate analysis and determination of search words used by the ideal customer. At DM360 use a number of efficient tools and techniques for this process and extract the most probable and perfectly refined set of keywords for PPC campaigns. We also help segment your audience further based on several types of keywords so as to run separate campaigns for maximum efficiency.
- Social Media Advertising
Social media channels are undoubtedly one of the most profitable avenues to invest in for PPC. A vast majority of people in the world use social media for starters, out of which almost 60% of them conduct product or service research on social media, before making a purchase.
At DM360 we have thoughtfully designed pay-per-click strategies for each platform depending on its nature and the audience behavior on each channel. Our PPC specialists also work to fine-tune the strategies for individual business models and brand voices.
- Remarketing Campaigns
Remarketing campaigns are one of the most powerful and proven effective types of PPC strategies out there. They help retarget potential customers who have already expressed an interest in purchasing your product or service. Our expert team of PPC specialists works tirelessly to identify your high-quality prospects from previous high-performing campaigns and creates more effective strategies to run remarketing ads on the new audience set. This helps tap into profitable segments more effectively, bringing more value for money through optimal conversions and ad spending.
- Landing Page Optimization
At DM360 we strive to provide well-rounded PPC services, so as to reap the best results. For the same reason, we also take care of related attributes so that it boosts our efforts and improves the chances of a favorable outcome. High-quality leads driven to your website through PPC campaigns need to be motivated to make the final move to become paying customers. To achieve this, we provide landing page conversion optimization services, where we use power words, emotionally appealing headlines, and copy, crystal clear CTAs, and more.
- PPC Audit
Fail-proof PPC campaigns are achieved through thoughtful strategizing and attention to detail. Hence we provide full-blown PPC audit services to analyze your paid ads, gather insights, identify possible shortcomings, and offer strategic advice to enhance the effectiveness of your pay-per-click advertising campaigns. Our professional team with decade-long expertise will go through the nitty gritties of your campaign elements as well as your landing page elements to identify exactly what’s holding your campaign back from converting, and offer ways to fix it.
What You’ll Get With Our Pay-Per-Click Services
DM360 offers a host of well-rounded pay-per-click management and creative services, unlike regular PPC service providers. What this means for you is that, you get to build your brand reputation, improve reach and attain high-quality converting customers, all from scratch. You will be leaving your entire campaign management to a trusted team with more than 12 years of experience. And we will be creating a winning end-to-end personalized PPC solution for you, from the ground up.
Here’s an overview of what you’ll get, once we partner for PPC services.
- A dedicated project manager, who will be your primary point of contact. You can reach out to them for any concerns or questions you may have about your project any time you wish to.
- A full-blown PPC team with qualified professionals and subject matter experts in various PPC elements including audience segmentation, keyword research, conversion optimization, landing page design, and more.
- A thorough PPC audit for any campaigns or paid ads you may already have running.
- A fully-customized PPC strategy for your business covering everything from keyword analysis to campaign launch and monitoring, and even landing page optimization.
- Our proven-effective science-backed PPC strategizing system, has helped generate a 10-15% increase in conversions for businesses in the past.
- AI-infused techniques to gauge competitor activities so as to stay ahead in the competition.
- SEO-optimized ad content and copy aligned with our PPC strategies
- Conversion optimized landing pages including, design and content
- Search engine as well as social media pay-per-click advertising campaigns to augment overall PPC efforts
- Constant monitoring of campaign results and insights-driven improvements to maximize efficiency
- Regular and timely reports on the performance of your PPC campaigns to ensure utmost transparency and collective progress.
Why Choose DM360 For Reliable Pay-Per-Click Services?
DM360 is a specialized PPC service provider, with 100+ successful projects and 10+ years of experience to its credit. Our client diaries will tell you stories of inspiration, innovation, and dedication, where our team has time and again, outperformed itself in helping brands grow and thrive with PPC over the years. With DM360, you will not just get a solution for your problem, but a full-blown strategy to proactively boost brand growth and set you up for success in the future as well.
- Complete PPC Audits
Our team will perform a complete and comprehensive audit of your PPC campaigns to make sure that all elements of the ad are properly aligned with the overall goals and that they all work in conjunction to produce the best results. We go beyond surface-level optimization to ensure that you get the most value for money.
- Customer-focused Efforts
We always believe that marketing is all about the end user’s benefits, rather than a company’s actual product or service. Hence, we focus our efforts on what the customer actually needs, in PPC as well. We develop strategies and campaigns primarily around your customer’s expectations making it easier for your brand to appeal to them.
- Certified Google PPC Partner
With more than 10 years of PPC experience to its credit, DM360 has earned its way to being a certified Google partner in PPC. This means we have certified Google Ads experts in our team, possessing high-level qualifications and vast industry experience to work on your projects.
You will be working with results-driven techniques and strategies through winning PPC campaigns.
- Comprehensive Reports
In addition to these, we also have a dedicated professional PPC team with subject matter experts in all aspects of PPC. This makes sure that you get to make the most of your PPC campaigns, by optimizing every little element adding up to the big picture. These SMEs will work individually and collectively on building your PPC campaigns from scratch, with unified objectives, and ensure ground-breaking results. Rest assured, that your paid ads will bring in the right customers, and a whole lot of insights to get prepared for growth.
