At DM360, we work on a foundation of three core aspects to make our apps stand out. Over our decade-long experience in providing mobile app development services that actually work, we have learned that the key to building stellar apps is to concentrate on the end-user’s experience wholly. This means, every built-in feature or integration we incorporate in the application should be purpose-driven and should enhance the experience in a significant way, failing which, it is only going to hold the app back.

Here are our secrets.

Pre-planning

At the very base of an effective mobile application is a proper plan of how we want the app to turn out, and this includes every detail right from the framework we are considering to the font selection of the content. As opposed to other mobile app development companies, we believe in securing the groundwork before we make the big moves, and for the same reason, we like to spend some time drawing out the plan, asking the most important questions, and addressing likely challenges before we start production. For this, our experts will require detailed information about your target audience, the features and capabilities you wish to incorporate, and other elements affecting app effectiveness. This is so we can determine the exact target audience, devise the most efficient ways to include all requirements, and identify the features we need to focus on from the end user’s perspective. Following this user-centric approach helps us achieve the most success.

Focus on user engagement

Companies oftentimes overlook the engagement aspect in their busy journey to achieving perfection in other aspects. However, it would be an understatement to say that engagement is important, in this day and age. Considering the fact that there are a million apps in the store, each ready to provide excellent experiences, you need to give your users a reason to stay in your app. User retention is indeed a core metric to focus on, and the best way to do that is to provide fun and valuable exchanges within the app. Our tech experts like to think of ideas from the perspective of the end-users in order to come up with the most resonating features. We also use logic and scientific market analyses to narrow down features and micro-interaction options and finalize the best ways to generate engagement.

Securing performance at the roots

Needless to say, one of the most crucial indicators of app success is its performance, and as a discerning mobile app development company, we pay attention to every little detail at the back end impacting performance. We like to secure the best experience from the roots, which is why we dive deep into the application’s technical aspects including data encryption, response lags, data redundancy issues, clarity and ease of navigation, optimization of memory, etc. This ensures the best delivery and the best in-app experience. Put together with our engagement optimization techniques, we make sure to give you a fine app.