Using Artificial Intelligence (AI) for Search Engine Optimisation (SEO) is one of the best benefits of AI technologies. It is like using an AI to understand and tell you the best practices on how to use another AI (search engine algorithm) to your advantage.
While ChatGPT has become almost synonymous with AI, when it comes to SEO, many more tools and technologies exist that can help marketers. The main benefit of using AI for SEO is the ability of the machine to study vast amounts of data very quickly and find patterns, trends, and consumer behaviour styles accordingly.
This information can then be used to improve your client’s SEO strategies and make them more directed at their dedicated consumer base. That’s the jist of it. But how does it work, actually? And what are the areas where AI provides the most benefits in improving your clients’ SEO? Let’s answer all these questions and look at how AI helps improve SEO for your clients.
What is AI’s Use in SEO?
Think about all the different steps of working on SEO. Making interesting titles, researching relevant keywords, building backlinks from reputable websites, and working on on-page optimizations are some of the most used SEO day-to-day activities, right? AI can help you improve the efficacy of each of these processes.
Since AI has the power to leverage data better than human beings, it has the potential to improve the results you can achieve with SEO by mainly two processes. Firstly, artificial intelligence helps with automation and dynamic changes to a website. This always helps improve SEO performance because the website is constantly being updated based on user intent and search queries. Secondly, AI can help you improve your SEO strategy by making it even more attractive to your target audience.
6 Ways AI Can Help Improve SEO For Your Clients
There are numerous benefits of AI’s use in SEO, but to help you get a nice highlight, we’re highlighting the top six benefits that can help you take your client’s SEO game to the next level.
1. AI Can Help You Improve Keyword Research
Keyword research is one of the most important parts of the SEO process. When you’re using basic keyword research tools, you’re finding the same keywords that everyone else is using to rank their content. These keywords may not perfectly align with your brand’s requirements, and in fact, they may not be the right keywords for you at all. Artificial intelligence helps you change that.
Machine learning algorithms and natural language processing technologies help you find keywords that have a high impact on your client’s business. These AI-powered tools are also able to understand the semantics of keywords and search intent and accordingly help you find the best keywords to use for ranking purposes. Generic keywords do not do much good for a brand.
For example, if your client is a fitness brand, generic keywords like athletic wear for men or running shoes for women will not help them very much. In fact, they may not even accurately describe the key benefits of your client’s business. So, using AI, you can uncover keywords that are dedicated to your client’s benefits (for example, running shoes for marathon runners, quick-drying athletic wear for men) and showcase the business in the best possible manner while helping them rank on search engines.
2. AI Can Help You With Developing Content
While the general idea regarding content development using AI can allude to the use of AI chatbots to generate blog content, it is not the best way to use AI for this purpose. The use of AI for developing content comes from creating various options of titles and meta tags for your articles, which can help you A / B test what works best for your audience.
In fact, you can easily use AI tools to generate outlines for informative blogs and help writers find direction while developing the blog. You can also create drafts of articles to be used as references by writers using generative AI chatbots. These are some ways you can creatively use AI to create better content.
You can even use AI to work as an editor for your content. There are tools out there that help you optimize your content for readability and improve the structuring of the content using AI. This can help you improve the performance of your content for your readers and also make it a worthwhile read for your website visitors.
3. AI Can Help You Find The Best Websites for Link Building
Backlinking is one of the best ways to improve your website’s standing on SERPs. It helps search engines know that your website provides trustworthy information. However, finding the best websites for backlinking can be a tiresome job for SEO specialists. AI can help you in this regard.
Firstly, AI can help you find websites that are highly ranked and relevant to your client’s business. This process is best performed by AI as it can scan thousands of websites in minutes, which is simply not possible for humans. In fact, you can use AI to find websites that are relevant to a client’s business of a similar size, which can increase the chances of them accepting the backlinking request.
Lastly, you can use generative AI to draft emails to these websites, which can help you improve your domain authority if they agree to work with you.
4. AI Can Help You With On-Page SEO Optimizations
On-page SEO requires a lot of trial and error to ensure your website is always optimized to best reach your visitors while understanding their search intent. AI can help you test out different variations of your website’s search engine appearance.
In fact, you can also use AI to generate different page titles and meta tags for different search terms used by users. This is a powerful way to improve your client’s website visibility online and also ensure they have a regular influx of organic website traffic each month.
5. AI Can Help You Optimize Content For Voice Search
Using technologies such as Natural Language Processing (NLP), AI can help you improve your client’s website visibility for voice searches. This is still relatively new, but over time, the use of voice searches on the internet has increased, especially with the increasing popularity of smart home systems.
Optimizing your blogs and website content for voice searches can help you get a competitive edge over your client’s competitors. So, this is one of the areas that you must work on using AI to improve the SEO of your client’s website.
6. AI Can Help You Continually Work on SEO For Your Client’s Website
In the industrial sector, one of the top uses of AI is to perform predictive maintenance of machinery. The same can be done for your client’s website using AI. Based on the data analysis that’s constantly done by AI tools, they can regularly give you actionable tasks, which can help you improve the SEO compliance of your client’s website.
Look at it like automated SEO audits performed regularly, which help you stay on track with any new SEO changes that are introduced. This is a great way to ensure your client’s website is able to grow its ranking SERPs and also hold its position in the long-term.
Ending Note
Artificial intelligence is a great tool that can help you improve your SEO strategies for your client’s websites. However, AI is not a replacement for human intelligence. It is best used when human experts use AI suggestions and analytical data to make strategies that understand the client’s business and target audience.
So, if you’re a business looking for strategic support from experts who can leverage AI to improve your website ranking on SERPs, check out Digital Marketing 360. We offer 360-degree SEO and digital marketing services that can help you brandify your business and grow your sales from digital platforms.
